* Why 10 years? Because that amount of time really seems to matter. For example, according to research, since 1956 thousands of different MLM, Multi Level, or Network Marketing companies have opened their doors; and to date only +/- 50 MLM companies have found a way to celebrate their 10th anniversary and still remain in business today. Now, to be completely fair, we should also point out that each and every company on our list was at one time a start-up company too.
Multi Level Marketing (MLM) is a business model or marketing strategy in which the distributors' income includes their own sales, and a percentage of the sales group they recruit, which is commonly known as their ‘downline’. Customers can also sign up as a distributor to sell the company’s product. Usually, the sign up fee will be the price paid to purchase the product.
As non-employees, participants are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM company as "independent contractors" or "independent business owners". However, participants do not possess a business in the traditional legal sense, as the participants do not hold any tangible business assets or intangible business goodwill able to be sold or purchased in a sale or acquisition of a business. These are the property of the MLM company.
Unlike other distribution methods MLM/NM companies don't advertise their products on TV or other mass media but rather depend on their customers to share the experience and recommend the products to their friends and relatives through word of mouth. They in return get 10-12 % profit of the sale value. Word of mouth/ recommending someone is a very powerful marketing tool which is cheaper and could reach more people because the selling of product is based on trust. Would you not buy a product your close friend uses and finds beneficial and asks you to try ?
The best thing that I can tell you from years of experience trying various companies is that there is no short cut. There are many MLM lead companies out there and several that purport to 'break the compensation structure' of MLM companies. But stop and ask yourself that if they were making so much money with this 'system' in a network marketing company... so much so that they broke the compensation structure... why are they spending so much time creating and marketing this system?
The real selling point for MLMs is that distributors can make money in two different ways. The first is money made from commissions from direct selling to consumers. And the second way to make money with an MLM is from the commissions made from sales of distributors below you in the pyramid (these are sometimes referred to as recruits or downline distributors).
A program with no or a low-quality product, or with a focus on getting paid per recruit, could be an illegal pyramid scheme. However, don't let the term pyramid throw you off. It's not the shape of the organization that makes it illegal. In fact, most companies have a pyramid structure with a CEO at the top, VPs next, mid-level managers etc. What makes an illegal pyramid scheme is the lack of a quality product, or that income is earned on recruiting, not commissions from sales.
MLMs have been made illegal in some jurisdictions as a mere variation of the traditional pyramid scheme, including in mainland China. In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses. Given that the overwhelming majority of MLM participants cannot realistically make a net profit, let alone a significant net profit, but instead overwhelmingly operate at net losses, some sources have defined all MLMs as a type of pyramid scheme, even if they have not been made illegal like traditional pyramid schemes through legislative statutes.
Considering their products are botanically based with an ingredient policy that prohibits many of the chemicals and fillers Mary Kay and Avon still use in their own products, I’d say they’ve established a business for men and woman who are truly serious about the health of their skin, not just the evenness of their complexion. A little research goes a long way.
Thoroughly enjoyed reading your mlm breakdowns and the comments, thank you Jeremy. Had a successful mlm business but had to make a decision to give it up or have a breakdown due to ongoing upline bullying so at a big crossroads at the minute. being an ‘older’ lady here in the north of England doesn’t bode well for conventional job hunting in the current economic climate so some serious thinking needed on my part and QUICKLY lol. Thanks again Jeremy x
Many MLM companies recommend starting with a list of 100 people you know, called your warm market. Although it's not a bad place to start when looking for customers and business builders, the technique could also backfire and get to the point where you're annoying friends and family. You're better off spending your time finding people who are interested in what you've got rather than trying to convince your commuting buddy to sign up when he doesn't want to.
Right now, MLMs are preying on lower-income, often undocumented immigrant communities and taking advantage of their lack of knowledge and finances. Their reps lure them in by telling that they are giving them the tools to start their own businesses and that they can create jobs for their friends and family members. In the 2016 documentary, Betting On Zero, director Ted Braun talks to several Latino families who have lost their entire life savings to Herbalife. They were told by MLM reps that it’s easy work and that it’s not dangerous, and so they sold their construction businesses to invest in Herbalife.
There are many red flags that should warn you away from a business or financial opportunity, but the biggest is a lack of a product. Programs that push recruiting over the sales of a product or service might be a pyramid scheme. If a company isn’t focused on acquiring more customers to buy its products, but rather it's interested in "building a team" or membership of sales reps, consider it a red flag. The foundation of any good MLM business is about getting products and service to end consumers.
Instead of focusing on just the product, the MLM distributor wants you to buy the product and become a distributor. You will usually be invited to come to a conference at a local hotel where the higher level distributors (sometimes called diamonds) come in to pitch the product and get everyone emotionally excited about where this magnificent new business can take them.