Create a website. Be sure to check the policies of the company you're working with to see what they allow regarding websites. Many MLM companies offer you your own website or a page on their website, and others allow you to make your own. If you can, you should create your own website, because you should try to differentiate yourself from your competitors. If you're not allowed to make a website directly about your business, then make one covering a topic related to your business. For example, if you sell health and wellness products, then start a health and wellness website or blog. You can hire someone to design and build a site for you, or you can use a platform like Squarespace, Wix, Wordpress, or HubSpot to build your own.
Right now, MLMs are preying on lower-income, often undocumented immigrant communities and taking advantage of their lack of knowledge and finances. Their reps lure them in by telling that they are giving them the tools to start their own businesses and that they can create jobs for their friends and family members. In the 2016 documentary, Betting On Zero, director Ted Braun talks to several Latino families who have lost their entire life savings to Herbalife. They were told by MLM reps that it’s easy work and that it’s not dangerous, and so they sold their construction businesses to invest in Herbalife.
It’s estimated that in under 2 years almost 90% of web traffic by volume will be video. If you have the skills, or can hire a good SEO specialist, it is possible to rank a sales video on Page 1 of Google with relative ease depending on how competitive your niche is. Put a visible call to action in the title which appears in the search engine results page, and link the YouTube video through to your web site and with luck you should have a nice flow of leads as long as your video is listed on Page 1.
Influence – John C. Maxwell says that a leadership is influence, nothing more and nothing less. Everything rises and falls on leaderships, so it’s an essential attribute for success. Influence is also used to effectively and persuasively communicate the virtues of a good product or service, and to get people to say YES! We also know that at sales.
Business Opportunity Leads typically come from people who are either seeking to find a new business opportunity or those who are interested in creating a business opportunity. It is not uncommon for business opportunity leads to involve investors or those who have access to stock or funds that they would like to direct towards a more purposeful cause. Leads may also come from new businesses that are seeking to offer opportunities to prospective clients.
For full disclosure, I want to point out that I am not affiliated with any multi-level marketing or direct sales companies, and that I don’t receive any compensation from the industry for my opinion on it. I’m sharing this with you because after I wrote what is considered the most widely read, copied, and quoted MLM article in the history of the industry, I was accused of writing it to promote my own MLM business or the industry in general, which is not the case.