I absolutely agree you have to be careful when evaluating an MLM. Unfortunately, there are probably more bad apples than good ones. It’s tricky to know whether or not it’s a legal MLM or a pyramid scheme because they can be very similar. I understand pyramid schemes to simply be an exchange of money. There is no real product that’s being sold, or at least not one that’s reasonably priced. I’ve also learned it’s proven that pyramid’s schemes can’t survive long-term because the model doesn’t sustain itself. I’ve had a few experiences with MLM’s and will wrap up by saying it’s not a model for everyone.
Recruitment is an integral part of any MLM, but it doesn’t need to be the focus. Whenever MLMs charge high startup fees, require high recruitment for a commission, do not provide sales training, or otherwise value recruitment over product, that’s a clue that it is not a good MLM to join. Network marketing companies should rely on networks to sell products, instead of only recruiting your network.
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First of all, Avon “has” been. Second, Avon really needs to work on their appeal to a younger generation. Third, Avon makes it difficult for representatives to make any money unless you are purchasing a ton of catalogs and knocking on doors. The company really needs to allow representatives to advertise online, and I don’t mean spamming friends on a Facebook or Twitter feed.
Often the only way to make these sales is to recruit people under you (making commission off their starter kits) or to buy products yourself. Otherwise you’re left trying to sell your products to friends, family, mums at the school gates, and anyone you come into contact with (one of the reasons why some of the more pushy/desperate MLM reps get a bad reputation).
Write about your knowhow on your website, e-newsletters, and your business blog. Also known as “inbound marketing”, this strategy brings the customers to you through offering them valuable content to support their own activities. If you are a doctor specialist, have short articles written about how you normally would deal with certain problems in your specialty. If you are a lawyer, explain the main laws that affect your clients’ types of cases. Whatever you are, remember that you have valuable information to share and that by sharing it on a regular basis, you are attracting more and more prospects to you while becoming a thought leader in the industry!
With the perennial boom and bust cycle of the American job market, there are always going to be people who have decided that they’ve had enough and they want to strike out on their own, trying to be their own boss. These people, known as business opportunity buyers or simply opportunity leads are hungry for ideas and turn key businesses that they can buy into in order to create their own success.
Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.
The main website a lot of people use when they are online is social media. These websites are where you can sit there and talk to anyone around the world that you know, and chances are that most people you know have an account on these kinds of things. You’ll want to make sure you do some looking into making a business account, because marketing through your personal profile may not do so well for you. Social media sites are free to use, but they also have ways you can pay for ads that go out to people.
However, as aforementioned, you may know people that sell products from Mary Kay, Avon, Advocare, Tupperware and the like (see more companies in our Featured Home Businesses section). You know people who sell these types of products because they believe in the products and the companies that stand behind them. These companies empower those who sell their products to actually establish their own businesses, selling the products. This is very attractive to many entrepreneurial-minded people who do not want to have a boss watching over them but also want some pre-established structure and support. Most MLM organizations provide a very robust infrastructure and great training as well as impeccable rewards (hello free cars and trips!).
On a side note, I started using doTERRA about five years ago and love the oils! I didn’t join them to sell, or make money. I just wanted to raise awareness in what they could do and help with for individuals and families, as they did me and mine. In fact, many of my friends are now distributors (not under me). Lost opportunities? Not at all, in my book. More power to them! Back to R + F, and a little more insight from you would certainly scratch an itch.